A pillar page is a comprehensive, long-form piece of content on a specific topic that serves as the foundation or "pillar" of a website's content strategy.
The pillar page typically includes an overview of the topic, as well as sections that cover subtopics in more detail.
The purpose of a pillar page is to establish the website as a credible and authoritative source of information on that topic, and to provide a starting point for visitors to learn more about it.
Additionally, pillar page also help in SEO by providing internal linking structure and making it easier for search engine to understand the content of the website.
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| Image: Pilar Page |
A pillar page is a comprehensive, evergreen resource on a specific topic that serves as the foundation or "pillar" of a website's content.
It typically includes a variety of subtopics that are related to the main topic and is meant to be a one-stop-shop for information on that topic.
Pillar pages can help with SEO in a few ways:
They help to establish the website as an authority on the topic: By providing in-depth, comprehensive information on a specific topic, a pillar page can help to establish the website as a credible source of information on that topic. This can improve the website's search engine rankings for relevant keywords.
They can attract backlinks: Because pillar pages are designed to be evergreen resources that are regularly updated, they can attract backlinks from other websites. Backlinks are an important factor in determining a website's search engine rankings.
They can provide internal linking opportunities: A pillar page can be used to link to other relevant pages on the website, which can help to improve the website's internal linking structure and make it easier for search engines to crawl the website.
They can provide long-tail keywords: pillar pages can help the website to rank for a wide variety of long-tail keywords (i.e. keywords that are more specific and longer) related to the main topic, which can help to increase website traffic.