How to use Google Search Console: a beginner’s guide

What is Google Search Console

How to use Google Search Console: a beginner’s guide
Image: Google Search Console
Google Search Console is a free tool offered by Google that allows website owners to monitor and maintain their website's presence in Google Search results.

The tool provides detailed data and statistics about how Google crawls and indexes a website, and can be used to identify and fix issues that may be impacting a website's search performance.

It also provides insights about the keywords and queries that are driving traffic to the website, and allows website owners to submit sitemaps and check the mobile-friendliness of their website.

Google Search Console Function

Google Search Console is a free web service provided by Google that helps website owners monitor and improve their site's performance in Google Search.

It provides data and tools to help you understand how Google crawls and indexes your site, as well as any issues that may be affecting its performance in search results.

Some of the main features of Google Search Console include:

  • Crawl errors: Shows any errors that were encountered when Google tried to crawl your site, such as broken links or problems with your robots.txt file.

  • Search Analytics: Provides data on how your site is performing in Google Search, including the number of clicks, impressions, and average click-through rate for your site's pages.

  • Sitemaps and Submit URLs: Allows you to submit sitemaps and individual URLs for crawling by Google.

  • Security Issues: Alerts you to any potential security issues with your site, such as malware or hacking.

  • Mobile Usability: Shows any issues that may be affecting the mobile usability of your site, such as unplayable content or improper scaling on smaller screens.

  • Speed: Provide reports on speed of your website pages on both desktop and mobile devices

  • Google Index : Allows you to see which pages are indexed by Google, and check the coverage and status of these pages

Google Search Console can help website owners identify and fix technical issues on their site, and optimize their site's performance in Google Search.

How To Use Google Search Console

Google Search Console is a free tool provided by Google that helps website owners monitor and improve their website's performance on Google Search. Here are the basic steps to use Google Search Console:

  1. Go to the Google Search Console website at https://search.google.com/search-console
  2. Sign in with your Google account.
  3. Add your website to the Search Console by clicking on the "Add a property" button and entering your website's URL.
  4. Verify that you own the website by following the instructions provided, which typically involve adding a code to the header of your website's home page.
  5. Once your website has been added and verified, you will be able to access various tools and data to help you understand how Google crawls and indexes your website, and identify any potential issues. Some of the features you can use are:
    • View and analyze your website's search traffic data, such as the number of clicks, impressions, and average click-through rate (CTR) for specific keywords and queries.
    • Submit and check the sitemap of your website.
    • Fix crawl errors.
    • View security and manual actions.
  6. You can also use it for tracking your Mobile usability and Index coverage status, to ensure that your website is optimized for mobile devices and that it is being indexed correctly.

It's worth noting that it might take some time for data to populate in the Search Console after you've added your site and it may also require multiple iterations to resolve some issues.

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